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The Geek Squad is a testimonial of the joys of Capitalism or the private enterprise system. The founder of Geek Squad, Robert Stephens lived the definition of being an entrepreneur. He saw an opportunity and took it. Many of us dream of doing this but lack the entrepreneur vision. He proved that with the courage and vision in a Capitalist system you can succeed.
Computers offer the promise of a simpler more organized life, just a few clicks away and you do not have to go to store to buy that new movie or CD. You spend your hard earned money on the computer and then for an ISP (internet service provider), start downloading and surfing. The next thing you know you have a computer virus. No doubt at this point your are angry beyond words about how some fourteen year old kid who is over-weight and gets beat-up everyday, just wrote a virus and wasted your time and money. So what are you to do? You call the customer service, if you can call it service, of the company that made your computer. Now after forty-five minutes of going in circles with a computer asking you questions, you are really angry because the person who finally does answer knows about as much as you do. Now you hate dealing with computer customer service and really do not want to deal with it anymore. This is not an uncommon problem, and Robert Stephens like many others see this problem.
Computers are becoming like cars in many ways, everyone needs one, or at least thinks that they do, and not many people know how to use them. Computer technicians like auto mechanics exploit the fact that not everyone knows a lot about computers. Try walking into a computer repair shop and just ask a question about computers. They do not want to talk to you about it; they want you to bring it to them. Why? They do not make money from just talking to you. Computer service is becoming a terrible institution and Robert Stephens wanted to change this.
I see the Geek Squad as a break away from the normal computer service stigma. They show that with a dream and a good business plan you can make it. A person also has to be willing to take the risk, risk losing everything. They also show that if you make a fun environment you attract the best, best employees and customers. If you can provide a quality service at a reasonable price, you can succeed. The Geek Squad did not have to be about computers, it could have been built around anything. Anyone with the desire and intestinal fortitude to take the risk can succeed given the right product targeted to the right market.
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